A Nicotine-Free Generation policy is about sales, not purchase, use or possession, meaning the act of smoking is never criminalized, and the enforcement is on sellers, not buyers.

 

A Nicotine-Free Generation policy is a good option for communities who have already taken significant steps to address the harms of commercial tobacco.

 

This policy:

• Focuses on prevention for the next generation;

• Allows access to tobacco for all existing adult tobacco users;

• Gives retailers time to adjust. The market only declines marginally each year;

• Denormalizes nicotine use as the number of users decreases; and

• Widens the gap between children and those who can be legally sold tobacco as the minimum age for sales increases.